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Research papers

The impact of online behavioural patterns on measuring campaign performance

The study attempts to provide an insight into a range of research methods commonly used for campaign performance measurement. The paper underlines the problems inherent to the control - exposed methodology, however, the findings are equally...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Maciej Milewski
June 20, 2005
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Citation

Milewski, M. (2005a, June 20). The impact of online behavioural patterns on measuring campaign performance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-of-online-behavioural-patterns-on-measuring-campaign-performance